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... last week, the university scientists presented the findings from their latest study (1) at the american college of sports medicine (acsm) and 2nd world congress on exercise is medicine ... “often referred to as ‘nature’s sports drink,’ milk can be an effective way to help the body refuel, rehydrate and recover after a workout as every serving contains nutrients that promote effective recovery after vigorous exercise,” said gregory miller, president of the dairy research institute ... immediately following exercise and again, two hours following exercise, participants consumed a recovery drink of low-fat chocolate milk, a calorie and fat-matched carbohydrate beverage or a non-caloric flavoured water ... according to the author, chocolate milk and the carbohydrate drink were more effective than water in restoring carbohydrate fuel in the muscle ... presented: american college of sports medicine 58th annual meeting and 2nd world congress on exercise is medicine, june 2, 2011

... however one product area that has always relied on the use of sweeteners is in the formulation of sports drinks, says professor john brewer ... speaking with foodnavigator, john brewer professor of sport and sports science at the university of bedford, uk, said that sweeteners play a vital role in creating the perfect balance between taste, fuel and hydration in a sports drink ... "sweeteners are an ideal way or maintaining the taste, maintaining the science in the formulation, but at the same time not increasing the calories of the drink which – which could otherwise result in reducing the weight loss benefits of exercise,” explained brewer

... it has all but completed a rebranding of sports drink brand gatorade and gorham said major changes are expected to the tropicana juice brand later in the year

... single exposure tests to predict long-term consumer preferences may be less reliable than previously thought, according new research the study, published in food quality and preference, found that repeated exposure and preference testing of sports drinks with different subtle changes (in the form of different acidulants) led to changes in preference when 128 consumers evaluated the drinks over a 14 day period ... ” “it is possible that subtle differences in the taste profiles of the sports drinks with the different acidulants became more evident after repeated exposure and therefore influenced liking,” said the researchers, led by senior author dr henriette de kock from the department of food science, at the university of pretoria ... for example, a decision to change from using citric acid to another acidulant in a sports drink can be a major decision for a manufacturer, they said ... the new research tested this by determining whether repeated exposure to a sports drink with different acidulants (including malic acid, tartaric acid, fumaric acid and fruitaric acid) would lead to changes in long-term acceptance and preference – referred to as hedonic adjustment ... “the question asked during this investigation was whether consumers will notice a difference in a sports drink if citric acid was replaced with another acidulant and if they do, whether it would affect preference,” explained the researchers ... an initial sensory group of 10 trained panellists compared the sports drink containing the different acidulants to the original drink containing citric acid ... the trained panel reported no differences in the respective ratings for malic, tartaric, fumaric and fruitaric acid sports drinks compared with the drink containing citric acid ... “interestingly, no significant difference in preference was noted during the second laboratory evaluation … [but] the results from the third laboratory session … confirmed a clear shift in consumer preferences for the sports drinks,” said the authors

... manufacturers of sports nutrition products such as whey-based beverages are missing out on a potentially huge mainstream market, according to uk ingredients firm volac ... the firm has published a new report called ‘new opportunities in the sports drink category’, which surveyed interest in whey protein exercise products for recovery purposes amongst 1,001 consumers engaging in 'moderate exercise' ... yet neville says “there is some work to be done in educating consumers about the link between protein and exercise recovery” since 47% of respondents saw muscle strength and development as the key benefit of a protein-based sports nutrition product ... image problems despite 24% of those surveyed expressing interest in whey protein sports nutrition products, it says something for their image problems (too macho and niche) that 72% remained either ‘not interested’ or ‘not at all interested’ ... sports nutrition is a massive growth category, yet remains a small sector, only worth £250m in the uk, noted one delegate at the event: “we’ve spoken all day about sports nutrition, but perhaps ‘sports’ presents the wrong image and we should talk instead about ‘activity’ in general ... neville said: “once consumer awareness develops about the importance of whey protein to the recovery process, then consumer demand for the ready-to-drink format is only set to increase

... ” an overview of the most important beverage innovations: juice: agrumes “agrumes” is french for citrus fruits - and that’s exactly what this exceptional and refreshing drink tastes of ... water: citrus lifeforce an isotonic sports drink enriched with caffeine and vitamins, citrus lifeforce naturally enhances the body’s performance ... water: tropical citrus tropical citrus is a fruit-flavored vitamin water with five important vitamins - a low-calorie near-water soft drink with a healthy added value ... soda: good value orange a sparkling thirst-quencher: this carbonated soft drink contains only 1% juice but the full-fruit orange taste of a citrus soda

... don’t know what to drink after exercising? have a jt tea for sports ... this lemon flavor black tea drink fortified with gaba (gamma-aminobutyric acid) and vitamin c is described as hypotonic ... the manufacturer, japan tobacco, claims that the refreshing aftertaste of black tea would be suitable as a thirst-quenching sports drink

... taste was seen as a key factor for german sports drink consumers, while uk and us consumers rated taste of little importance ... sports drinks, it found, was the most dynamic category and low calorie products targeting females were also on the up

... will develop a line of ironman branded sports drinks as part of an exclusive licensing and product sponsorship agreement ... “applying the latest sports science to get the right balance of performance benefits, taste and stomach comfort in the new ironman perform sports drink was a long yet essential development process designed to help athletes achieve optimum performance ... , with the goal of extending nestlé’s reach in the sports arena

... according to market researcher zenith international, functional drink sales rose three percent in 2008 to 26 ... healthy sports drinks while there has been an upswing in sales of drinks with “good for you” ingredients, sales of sports drinks have slumped ... however, coconut water – the clear liquid from the centre of young green coconuts – has emerged as a healthy alternative to the big energy drinks that have traditionally dominated the sports drink market ... coconut water sales are booming as fitness enthusiasts look to the low-calorie drink for its natural electrolytes, vitamins and minerals